BINFORD, N.D.—Binford, with a population of 172 residents, received an unexpected visit from the national sandwich chain Jimmy John’s.
The company set up a pop-up sandwich shop and filmed a commercial in farmer Dennis Haugen’s wheat farm to introduce their new 9-grain wheat bread for its sandwiches. It’s the first change to its bread options in 20 years.
“It’s a great ad. I didn’t know they were using local people and didn’t know it featured Binford the way it did,” Binford Mayor Ken Gilbertson said.
“It was surprising, but it was a great surprise. Any time we can get good publicity for our small town, it’s a good thing.”
Gilbertson wasn’t the only one surprised though. Bonnie Skaufel was working at Binford Grocery and Hardware and noticed all the commotion going on in the field.
A few people told her what was going on, but when someone from the crew visited for supplies, they invited her to come out and try a free sandwich.
And who passes up a free lunch?
Skaufel visited and was ultimately featured in the commercial.
“I said, ‘I hope I’m not in that commercial’,” said Skaufel with a chuckle, “then my friend said, ‘Oh yes you are.'”